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  • There are many perks for networking via social media. What are the benefits of networking on social media?

    Like most people, there's a good chance that you're a member of at least one (if not several) social media sites. It seems like we're always hearing phrases such as, "Did you see my Facebook post?" or "I got the recipe from Pinterest."

    The benefits of using social media are endless - from connecting with old friends to staying on top of the latest news. Another great perk of the Web is that it's becoming an increasingly useful tool for networking. As you prepare for your cosmetology career, you'll want to reach out to others in your field, from novices like yourself to seasoned experts, for advice, possible job opportunities and general tips on improving your skills.

    Networking benefits

    There are a number of benefits to networking online, including:

    Getting your name out there
    The more you connect and develop relationships via social networking, the more likely someone is to think of you should a job opening come up. It's also a great way to bounce ideas off of others in the industry who may have more experience in cosmetology than you do.

    Staying in the loop
    No matter what field you work in, it's always important to stay on top of the latest tips and trends. As you work toward becoming a cosmetology professional, social media can help you keep up to date.

    Starting conversations
    Social media allows you to start or join in on conversations. Not only should you post on these sites, but try to start a dialogue by responding to others. This will help you develop solid contacts, which can potentially open doors for you in the future.

    Tips for social media networking

    LinkedIn is a professional social media site, so this is a great place to reach out to fellow cosmetology students, research possible places of employment and connect to experts in your field. Facebook and Twitter are both great for following big industry names to stay in the know when it comes to what's trending and what's out for the season.

    Princeton University's career services shared some suggestions for online networking:

    • Build a network: Follow people who can be valuable resources including students, teachers, business owners and friends.
    • Recognize thought leaders: Spend time reading and analyzing topics and trends. Follow the authors of these ideas and connect with them.
    • Share your own ideas: Whether it's something you create yourself or something you've found online, develop a presence on social media.



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