Cosmetics and Skin

Marinello

www.CosmeticsAndSkin.com - Published: April 10, 2014

In 1922, the United States Federal Trade Commission (FTC) charged the Marinello Company of Wisconsin, the Marinello Company of Chicago, the Marinello School of Chicago and the School of Cosmeticians with anticompetitive practices under Section 3 of the Clayton Antitrust Act of 1914, specifically pointing to the measures the company took to stop price cutting.

The Marinello companies, the Marinello schools and the School of Cosmeticians were closely linked; in one sense they could all be considered to be a part of ‘Marinello’. Francis Chilson – who worked as the company manager of Marinello from 1927 to 1930 after Inecto took control – gives us a summary of the arrangement. [Marinello’s] products were used in and distributed through more than 5,000 of the largest and most elegant beauty salons in the country. Marinello did not own these salons but controlled them absolutely. Nothing but Marinello products could be used in these salon; no beautician could get a job in any of them unless she had a certificate from a Marinello School of Cosmeticians and this, in turn, was the wholly owned subsidiary of the Marinello Company. It was a closed circuit.
(Chilson, 1972, pp. 59-60)

This advantageous closed business circle was set up by the founder of Marinello, Ruth D. Maurer.

Ruth D. Maurer

Ruth D. Maurer was born in Iowa in 1870 as Ruth Johnson, becoming Ruth Maurer in 1898 when she married the physician and surgeon Dr. Albert Maurer in Kenosha, Wisconsin. Once married she settled in La Crosse, Wisconsin where Dr. Maurer had his medical practice. Exactly how Ruth Johnson ended up in the beauty business is a bit of a mystery. Published accounts – to which she would have contributed – suggest that her introduction was through writing beauty hints in Chicago newspapers under the name ‘Emily Lloyd’.

Mrs. Maurer first became interested in cosmetics and beauty culture by contributing beauty hints to Chicago papers under the name of “Emily Lloyd.” So numerous were her inquiries regarding creams, lotions etc., that as a natural result she decided to try the manufacture of them according to her own formulas.
(AP&EOR, 1929)

Despite claims to the contrary, I have been unable to find a single beauty article written by Emily Lloyd in any Chicago newspaper prior to 1903, the year that ‘The Skin. Its Care and Treatment’ was first published – a book widely attributed to her. However, it is possible that Ruth Maurer did work as a newspaper columnist but under another name.

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