OPI Partners with Marinello Schools of Beauty to Distribute Limited Edition Color
- Marinello On-the-G.L.O.W. is the first color OPI has developed specifically for a school -
WHITTIER, CA ., November 4 – OPI nail colors can be found in professional nail salons all over the world, but starting November 10, their latest color creation will only be available at Marinello Schools of Beauty.
On the G.L.O.W. (Glistening Lights of Wonder), a bold, red, shimmery shade, was developed by OPI exclusively for use by Marinello schools. The introduction of this color coincides with the 105th Anniversary of Marinello Schools of Beauty.
“OPI is the recognized leader in nail color and Marinello has always put an emphasis on teaching our students to use the techniques and products professionals trust,” said Marinello Schools of Beauty CEO Dr. Rashed Elyas. “Marinello and OPI are both leaders in their respective industries and we look forward to collaborating with them in the future.”
Each campus will have “G.L.O.W.ologists,” instructors and students selected by the campus directors to serve as experts for the On the G.L.O.W. services and products.
“We have always realized the importance of educating the beauty industry on the use of our products,” said William E. Halfacre, Executive Vice President of OPI Products. “Partnering with Marinello was an opportunity to work with the next generation of nail care professionals.”
For $19.05, guests can visit a Marinello campus to receive an On the G.L.O.W. manicure and a nail lacquer and matching lip gloss to take home. A G.L.O.W. facial and a body scrub special will also be available through the month of November.
For more information about the On the G.L.O.W. services available and a list of campus locations, visit www.marinello.com or call 800.648.3413.
Archana Kaushal, Executive Director of Marketing
About Marinello Schools of Beauty
Marinello Schools of Beauty (www.marinello.com) has been defining beauty education since 1905 and is one of the premier beauty schools on the West Coast. Offering a variety of cosmetology and esthetics (skin care) programs, Marinello’s hands-on approach to instruction allows for the most effective learning practices. Marinello’s over 40 convenient campus locations in Arizona, California, Nevada, Oregon and Utah also offer affordable spa and salon services performed by student stylists under the supervision of licensed instructors.
A family-owned company committed to the highest quality products and to our customers’ well-being, OPI has long been a leader within the Professional Beauty Industry. OPI’s reputation is built on its commitment to quality, safety, innovation and excellence – a commitment it honors with every product, every day.